lucky’s market
digital Marketing | project management | retail marketing
What I worked on.
As a marketing professional at Lucky's Market, a Boulder, CO-based grocery chain, I embraced various roles from project management to digital marketing, contributing significantly to the company's growth.
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I managed content for digital outlets, ensuring cohesive and engaging messaging across all online platforms.
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I oversaw the development of Lucky's Market's private label brand, managing timelines and coordinating efforts to successfully launch new products.
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I executed comprehensive digital marketing strategies, including email, loyalty, SMS, social media, and website management, to enhance customer engagement and drive sales.
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I supported in-store marketing initiatives, such as new store openings, sign installations, and seasonal campaigns, to create an inviting and consistent brand experience.
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Grand Opening Guru.
Assisted in the launch of new stores by ordering and installing marketing materials, ensuring flawless execution.
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Picture Perfect.
Captured stunning images of food, people, and new store openings for private label designs, social media highlights, and content.
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Inbox Innovator.
Revamped the email marketing program to deliver personalized content based on shoppers' buying habits.
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Content Conductor.
Acted as the point of contact for agency relationships, developed content calendars, and ensured cohesive content across departments.
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Delivery Dynamo.
Collaborated with Shipt and the IT team to successfully launch a grocery delivery program.
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Loyalty Leader.
Worked closely with app developers and IT to launch and manage the Lucky's Rewards loyalty and coupon programs.
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Label Legend.
Managed private label brand projects by coordinating with designers, merchandisers, vendors, and regulators to ensure timely and compliant product launches.
